Does this body wash make you more manly, or is it to, well, girly?
What about this one, the ultra macho Axe body scrub.
Interesting that the Axe is a higher price than the Dove, maybe it means that men are buying the Axe more than the Dove.
But what about brands that don't have strong marketing campaigns? They still have their products on the shelves, but they generally cost less. However, Irish Spring cost the same as the Dove product.
So which company knows their target market better? Dove, marketing manliness as soft ans strong skin? Axe marketing cleaniness as rough and edgey, or Irish Spring, which doesn't market aggressively, but relies on a strong constumer base and reliablity.
In this case, I'd put my money on Irish Spring.
Just for fun, let's compare a Gatorade commercial against a Mountain Dew commercial.
VS.
The tarket market of Gatorade is athletes and people who want to be athletes or feel like athletes. The Target market for Mountain Dew? College Kids, 20 and 30 somethings who like to think they are edgy.
So you are what you drink! At least Marketers hope that we believe that...
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